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August 2, 2013
By: TOM BRANNA
Editor
A worldwide expert in UV protection, La Roche-Posay is dedicated to not simply raising awareness about the importance of sun safety but also inciting actual behavioral change. To that end, the brand hosted Parasols of Protection, a special two-day event run in connection with its SOS-Save Our Skin public awareness campaign. Held in New York City’s Madison Square Park on June 21-22, La Roche-Posay, the Women’s Dermatologic Society (WDS) and Duane Reade took over the park with an art installation...
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